Giving or writing a review is very different from feedback or giving an evaluation. A review is for the masses. Your giving your review to others so you can either enrich them, advise them or plain tell them to look the other way. This falls clearly into a communication category and requires some skills and tactics.
Here are 8 tips on giving a great review :
- Provide useful, constructive feedback. Constructive is the operative word. If its a positive review or its about telling a hard truth or opinion, it can be provided in a manner that is helpful.
- Be detailed, specific and honest. Details are important. A simple …It’s good doesn’t benefit anyone. Give specific details of why you liked or disliked it. and most of all be honest.
- Keep it civil and friendly. There is no reason to let your emotions get in the way. A lot of times , reviews that are just rude or angry get thrown out with the overly glossy ones.
- Make sure you are reviewing the correct company, domain or URL. Many bad reviews have been applied to the wrong recipient.
- Talk about a range of elements. You can talk about the product itself, but also include customer service. Having a bad product replaced with fantastic customer service will turn a bad review into a positive experience. share it.
- Don’t get personal. Leave out names, emails or phone numbers. No reason to drag it into the mud ( refer to #3)
- Update your review as needed. Sometime the review is written after a bad experience and the owner goes the extra mile to make it up. Celebrate the humanness of that.
- Proofread your review. A poorly written review will be tossed out by a lot if people, including this Uncommon communicator.
This tips should improve your ability to give and receive reviews with the right intention. Adding another tool to your toolbox of ownership of your conversations.
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